The Process

Most designers hate to even think about the process. It seems that structure kills the fun and leaves no space for creativity.

But on the other hand the process is exactly what makes the difference between hobby and profession.

When a customer comes to you he wants to see a professional who will find and solve project problems and who he can trust. The one who blows worries away. How? By proposing a good strategy and by acting accordingly with the strategy proposed.

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